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Social media video size and length guide
The sizes, ratios and limits people look up most, in one table, with plain advice on what to choose.
Each platform shows video a little differently. Knowing the usual size and ratio helps you upload without ugly crops, and it explains why a saved file has the dimensions it has. The numbers below are common recommendations and they change, so check the platform's own help page before something important.
Sizes and limits by platform
| Platform | Type | Size (pixels) | Ratio | Length | Note |
|---|---|---|---|---|---|
| Reels | 1080 x 1920 | 9:16 | Up to a few minutes | Vertical full screen. Keep key text away from the top and bottom edges. | |
| Feed video | 1080 x 1350 | 4:5 (also 1:1 or 16:9) | Up to several minutes | 4:5 takes the most space in the feed. | |
| Stories | 1080 x 1920 | 9:16 | Clips of about 60 seconds or less | Longer videos are split into several story clips. | |
| Photo | 1080 wide | 1:1, 4:5 or 1.91:1 | Not applicable | Pictures are shown at about 1080 pixels wide. | |
| Video and reels | 1080 x 1920 (reels), 1280 x 720 or larger (video) | 9:16 reels, 16:9 or 1:1 video | Reels are short, video can be long | Facebook often offers HD and SD versions of the same video. | |
| TikTok | Video | 1080 x 1920 | 9:16 | Up to several minutes | Photo posts and slideshows are a set of pictures with music. |
| X (Twitter) | Video | 1280 x 720 up to 1920 x 1080 | 16:9, 1:1 or 9:16 | Short for free accounts, longer for paid | GIFs are stored as short looping MP4 files. |
| Video | 1920 x 1080 | 16:9, 1:1 or 9:16 | Up to about ten minutes | Square and vertical video take more room on phones. | |
| Video pin | 1080 x 1920 | 9:16 or 2:3 | From a few seconds to several minutes | Images are best at a 2:3 ratio, such as 1000 x 1500. | |
| Snapchat | Spotlight | 1080 x 1920 | 9:16 | Up to about a minute | Only public Spotlight videos can be saved. |
| Vimeo | Video | Up to 4K | Any | Depends on the plan | Many videos are stream-only and expose no file. |
| SoundCloud | Audio | Not applicable | Not applicable | Any length for tracks | Cover art is usually 500 x 500 pixels. |
How to read this table
Size is width by height. A vertical video is 1080 wide and 1920 tall, which is a 9:16 ratio. A square video is 1080 by 1080, a 1:1 ratio. A classic widescreen video is 1920 by 1080, a 16:9 ratio. If your video has a different ratio from the one a platform wants, it is cropped or shown with bars, so shoot for the ratio you will publish in.
Choosing a size for your own videos
For anything people watch on a phone, shoot vertical at 1080 by 1920. For video that will be watched on a laptop or a television, use 16:9. Square works well in feeds when you do not know where the video will be shown. Keep text away from the edges, because interface buttons and captions cover them on phones.
What this means for saved videos
A saved file keeps the size the platform served. A reel is usually 1080 by 1920 or 720 by 1280, a feed video can be square or portrait, and a LinkedIn or Vimeo clip is often 16:9. Our quality guide explains what the numbers mean, and the size calculator estimates how much space a clip will take.
Questions
What is the best size for a vertical video?
1080 pixels wide by 1920 tall, a 9:16 ratio. It fills a phone screen on Instagram Reels, TikTok, Stories, Snapchat Spotlight and Pinterest video pins.
Why do platforms change my video size?
They re-encode every upload to a few standard versions so it plays on slow and fast connections. That is why a saved video can be smaller than the one you uploaded.
Do these numbers change?
Yes. Limits and recommendations move over time. Treat this page as a practical guide and check the platform's own help page before an important upload.
How big is a one minute video?
Roughly 4 to 8 MB at 720p and 8 to 15 MB at 1080p for typical phone video. Use the size calculator for your own numbers.
How much space will a video take?
Enter the length and quality and get the file size at once.
Open the size calculator